IPPA and UNC Present: Further Insights from Scaling Up Positive Emotion Interventions with Barbara Fredrickson & Allison Lazard

Speaker: Barbara Fredrickson, Ph.D. & Allison Lazard, Ph.D.

Date & Times: October 21 | 4PM ET/1PM PT/9PM GMT

Member Price: $0

Non Member Price: $25

Access: Open to all

Event Type: live

The science of positive emotions provides ample justification to design and test scalable behavioral interventions to promote people’s health and well-being by increasing the frequency of their day-to-day positive emotions. As a follow-up to a panel presentation in July’s World Congress on Positive Psychology, in this webinar Dr. Barbara Fredrickson teams up with health communication scientist, Dr. Allison Lazard. At the University of North Carolina at Chapel Hill, Drs. Fredrickson and Lazard have collaborated to test the effectiveness of novel approaches for disseminating a micro-intervention to young adults to promote their day-to-day social connectedness. They aim to both optimize message effectiveness and seed self-sustaining community-based change. From Dr. Lazard, attendees will learn about the practical and empirical processes for developing and optimizing intervention messages presented as social media posts. From Dr. Fredrickson, attendees will learn the results of a randomized controlled trial conducted with U.S. young adults that incorporated these optimized messages. We are fortunate to have Dr. Judith Moskowitz, of Northwestern University, serve as Discussant, with her ample experience in delivering positive emotion interventions to a wide range of audiences using varied delivery formats. Attendees may wish to arrive with their own intervention goals in mind to begin translating insights offered to their own projects. The session concludes with time for panel members to address questions from session attendees.

PLEASE NOTE: Registration ends two days before the event, please register before October 19th!

Support for this research was provided by the Robert Wood Johnson Foundation (#80669). The views expressed here do not necessarily reflect the views of the Foundation.

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Panelists

Barbara Fredrickson, Ph.D.
Kenan Distinguished Professor Director, Social Psychology Doctoral Program Department of Psychology
University of North Carolina at Chapel Hill
https://en.wikipedia.org/wiki/Barbara_Fredrickson

Barbara L. Fredrickson, Ph.D. is Kenan Distinguished Professor of Psychology and Neuroscience at the University of North Carolina at Chapel Hill and among the most highly cited scientists worldwide. She has authored three books, Positivity (www.PositivityRatio.com), Love 2.0, (www.PositivityResonance.com) and Positive Emotions (Oxford University Press). In 2017 she was honored with the Tang Prize for Achievements in Psychology to recognize exceptional career contributions to the well-being of humanity.

Allison Lazard, Ph.D.
University of North Carolina at Chapel Hill

Allison J. Lazard, Ph.D. is a Professor in the Hussman School of Journalism and Media and Member of the Lineberger Comprehensive Cancer Center at the University of North Carolina at Chapel Hill. Dr. Lazard’s research provides evidence for how we can best design health communication to improve health outcomes.

Judith Moskowitz, Ph.D.
Professor of Medical Social Sciences
Northwestern University

Judith T. Moskowitz, Ph.D., MPH is a Professor of Medical Social Sciences at Northwestern University – Feinberg School of Medicine, the Director of Research at the Osher Center for Integrative Medicine, and Director of BSIS Core at the Third Coast Center for AIDS Research.

She is a social and health psychologist who conducts patient-oriented research regarding behavioral and psychosocial factors in the context of significant illness or other life stress. Her current research is focused on the adaptive role of positive emotion regulation for support of beneficial health behavior change (such as diet and physical activity) and prevention of maladaptive health behaviors (such as substance abuse.)

Funded by NCCIH, NIA, NIMH, NIDDK, NIDA, and NINR, she examines the unique adaptive role of positive emotion in the process of coping with various types of health-related and other life stress and, through randomized trials, determine whether a positive emotion regulation intervention developed by her team can increase positive affect, reduce stress and depression, and improve health behaviors in at risk samples.